Names of University campuses

University Relations has been collaboratively working on developing shared principles and values as well as a communication strategy and identity/style guide applicable across campuses. The key component of this new guidance is emphasizing a single University system with 5 campuses.

Two particular stylings to note at this time:

• For shorthand references (e.g., social media handles) use UMNCrookston, UMNDuluth,UMNMorris, UMNRochester, UMNTwinCities, and UMNSystem
• For longhand references, use University of Minnesota Crookston, University of Minnesota Duluth, University of Minnesota Morris, University of Minnesota Rochester, University of Minnesota Twin Cities, and University of Minnesota System (no commas or hyphens)

University Relations will release more guidance in the future including a webpage, promotional video, and brand toolkit.